The report ‘New Business Models Cutting Back on Single-Use Plastic’ written by Mariel Vilella, with a collaboration between Break Free From Plastic (BFFP), Global Alliance for Incinerator Alternatives (GAIA), Zero Waste Europe (ZWE) and the Sustainable Consumption Institute of the University of Manchester, explores examples of successful zero waste business models in Southeast Asia, their greatest challenges, achievements and their level of impact. Looking at the lessons learnt from successful zero waste businesses in the Global South is critical to respond to the growing pressure of international plastic production and trade, while it also challenges the prejudices that too often blame poverty and migration for environmental problems.