Circular economy business models in the electronics sector such as rental, second hand and repair are rapidly gaining importance as they aim to reduce resource consumption by optimizing product use. However, it remains difficult to quantify the actual positive impact of these models and there is currently no standardized approach.
The „Undress Project“, implemented and led by Circularity in collaboration with Systemiq and Fraunhofer IZM and 12 industry partners, and supported by Deutsche Bundesstiftung Umwelt and Deloitte, sets out to develop a methodological framework and practical guide to assess the environmental impact of circular business models for the case of consumer electronics. This project will provide much-needed key insights for the transition to a truly sustainable circular economy, with the electronics sector leading the way.