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Waste pollution is one of the biggest and most urgent global challenges mankind faces today. This issue increases together with population growth, fast technological progress and is constantly reinforced by capitalism driven overproduction. Modern societies experience incredibly dangerous moment in history, with highest social inequality rates ever, escalation of various -isms, along with short-sighted populism that both harm democracy and endanger minority groups. Individual people and whole communities suffer social apathy considering themselves powerless and unable to take actions to influence ongoing global processes in line with their best interests and values.