Though IBM had capitalized for decades on terms associated with intelligence and thought—its earlier trademarked corporate slogan was “Think”—smart was by 2008 an adjective attached to many kinds of computer-mediated technologies and places, including phones, houses, cars, classrooms, bombs, chips, and cities. Palmisano’s “smarter planet” tagline drew on aspects of these earlier invocations of smartness, and especially the notion that smartness required an extended infrastructure that produced an environment able to automate many human processes and respond in real time to human choices. His speech also underscored that smartness demanded an ongoing penetration of computing into infrastructure to mediate daily perceptions of life.